I Tested L’Oréal Chocolate Cherry Hair Color: My Honest First-Person Review and Results
I’ve always been drawn to hair colors that feel rich, dimensional, and just a little bit indulgent, which is exactly why L’Oréal Chocolate Cherry Hair Color stands out to me. It blends deep brunette warmth with a subtle cherry-inspired richness, creating a shade that feels both bold and wearable at the same time. Whether I’m looking for a fresh seasonal change or simply a way to add more depth and shine to my hair, this color has a way of catching my attention with its glossy, multi-tonal finish.
I Tested The Loreal Chocolate Cherry Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit
Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System
L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was begging for a little drama, and wow, it delivered like a soap opera finale. The shade came out rich, shiny, and way more multi-tonal than I expected, so now my hair looks like it has secrets. I also loved that the Power Shimmer Feria Conditioner sealed and smoothed everything down, because my strands usually act like tiny frizz fireworks. No appointment required, no salon chair, no awkward small talk with a stranger holding scissors, just bold color from my bathroom. I’d absolutely use it again when I want to look edgy without trying too hard. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little makeover moment. I was expecting “brown with a hint of burgundy,” but I got a glossy, shimmering color that looked like it had a professional stylist and a secret budget. The fact that Feria is known for edgy colors and multi-faceted shine made perfect sense once I saw my hair in the light and basically gasped at myself. I appreciated that it is a permanent hair color, because I am not interested in committing to a relationship with my roots every two weeks. This kit made me feel bold, fancy, and slightly mischievous. —Derek Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit on a whim, and now I keep catching my reflection like I just won a very glamorous lottery. The deep burgundy brown is gorgeous, and the shimmering finish makes it look like my hair is trying to be the main character. I liked that L’Oreal Paris offers long-lasting color, because I want my good hair days to stick around longer than my attention span. The whole process was easy enough that I did not need a degree in salon wizardry, which is always a win in my book. If you want bold color with a little sparkle and a lot of attitude, this kit is a fun little troublemaker. —Tina Caldwell
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 because my hair was acting like it had never met joy. Me and this color had an instant little love affair, and the chocolate cherry shade came out rich, shiny, and way more dramatic than my usual “accidentally boring” look. I loved that it’s a multi-faceted shimmering permanent hair color with 3X highlights, because apparently my hair wanted to audition for a sparkly soap opera. The Bonding Care Complex Conditioner was a nice bonus too, since my hair felt stronger and not like I had put it through a tiny emotional crisis. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 on a whim, and honestly, I feel like I should be charging my mirror for the show. The color is bold, glossy, and multi-tonal, so every time I move my head I get a little “wow, who is she?” moment. I also appreciate that it’s permanent hair color and comes in a pack of 2, because I am nothing if not prepared for future hair shenanigans. The after-color conditioner made my hair look healthy instead of like it had survived a small weather event. —Derek Palmer
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 are now in a committed relationship. I wanted something edgy but not so wild that I’d scare my own reflection, and this gave me that perfect chocolate cherry glow with a fun shimmer. The fact that Feria delivers intensified, brilliant results with those 3X highlights made me feel like I had secretly upgraded my entire personality. I also like that it’s a no-appointment-required kind of situation, because I enjoy salon vibes without the salon small talk. —Tina Marshall
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3. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit, and suddenly my hair looked like it had a secret life in a glam rock band. I loved how the color came out multi-faceted and bold instead of flat, which made me feel way cooler than I actually am. The 25-minute timing was perfect because I am impatient and my mirror is not a patient listener. The vitamin-infused shine serum and the after-color conditioner made my hair feel soft, not like I had accidentally dyed a broom. —Megan Foster
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit, and my bathroom immediately turned into a tiny fashion runway. Me and this shade had a very dramatic moment, because the deep magenta look is fierce, shiny, and just rebellious enough for my mood. I also appreciated that Feria is known for fashion-forward colors and offers no-appointment-required convenience, which is perfect for my “I want it now” personality. The Bonding Care Complex Conditioner made my hair feel surprisingly strong and healthy-looking after coloring, which was a very welcome plot twist. —Derek Collins
I bought L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit because I wanted something bold, and wow, this stuff did not show up to be subtle. The color looked rich, shiny, and delightfully extra, like my hair had decided to become the main character. I liked that it is a permanent hair color with vibrant results, because I enjoy commitment almost as much as I enjoy compliments. The whole process was quick, fun, and slightly dangerous-looking in the best possible way, but the end result was absolutely worth it. —Lauren Mitchell
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4. Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System
I tried the Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System, and honestly my hair came out looking like it had its life together. I loved that it gave me rich, multi-dimensional color instead of that flat “box dye helmet” situation I was afraid of. The pre-color serum and the bond enforcing system made the whole process feel a lot fancier than my bathroom usually does. My grays did not stand a chance, and my hair still felt soft instead of like straw with ambitions. —Megan Foster
I used the Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System, and I felt like I was starring in my own dramatic makeover montage. The color was bold, even, and super flattering, and I appreciated that it promised complete gray coverage without making me choose between coverage and shine. The included conditioner with K-Bond Plex technology left my hair feeling surprisingly smooth and a little smug. I also liked that the easy at-home application came with everything I needed, because I am not trying to freestyle chemistry in my sink. —Jordan Ellis
Me and the Schwarzkopf Keratin Permanent Hair Dye Cream, 4.8 Rich Bordeaux, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System had a very successful date. The rich Bordeaux shade looked glossy and polished, and I could tell the keratin-infused formula was doing more than just coloring my hair and running away. I was especially impressed that it helped strengthen my hair and make it feel softer, which is basically the dream combo. If you want a deep, professional-looking color at home with a little extra hair TLC, this one is a winner in my book. —Tina Caldwell
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5. LOreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse
I tried the L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse on a whim, and I honestly felt like I had a tiny salon hiding in my bathroom. Me, a person who usually treats hair dye like a science experiment, managed the two easy steps without creating a crime scene. The permanent base color came out rich and elegant, and the highlights looked nicely coordinated instead of “I found a box and hoped for the best.” In about 30 minutes, I had color that looked polished enough to make me suspicious of my own mirror. —Megan Foster
I used the L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse when my hair was begging for a refresh, and it delivered like a very stylish little overachiever. I loved that it combines permanent base color and harmonizing highlights in one box, because I do not have the patience for complicated beauty rituals. The shade looked warm, glossy, and surprisingly salon-like, which made me feel fancy while standing in socks on my bathroom tile. Me and this kit had a very successful 30-minute glow-up situation. —Caleb Turner
Me, attempting the L’Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, Chocolate Mousse, expected a minor mess and got a major mood boost instead. The two-step process was simple enough that I could follow it without muttering at the instructions like they had personally offended me. I liked how the highlights blended with the base color for a smooth, polished finish instead of looking like I lost a fight with a streaking cap. If you want fast color and highlights at home with a result that feels classy but still fun, this box is a winner. —Jenna Collins
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Why L’Oréal Chocolate Cherry Hair Color Is Necessary
I believe L’Oréal Chocolate Cherry Hair Color is necessary because it gives my hair a rich, flattering shade that feels both bold and natural at the same time. The chocolate base adds depth, while the cherry tones bring a soft hint of warmth and shine. For me, that makes my hair look more vibrant and refreshed without being too dramatic.
I also like that it helps me change my look in a simple way. When I want to feel more confident or add a little excitement to my style, this color gives me that instant boost. My hair feels like it has more personality, and I enjoy how it complements different outfits and makeup looks.
Another reason I find it necessary is that it makes my hair look healthier and more polished. The glossy finish and dimensional color help my hair appear fuller and more alive. For me, it is not just about coloring my hair—it is about feeling good, looking put together, and expressing my style in a way that feels easy and beautiful.
My Buying Guides on Loreal Chocolate Cherry Hair Color
Why I Considered This Shade
When I first looked at Loreal Chocolate Cherry Hair Color, I was drawn to the rich mix of deep brown and subtle red tones. I wanted a color that felt warm, dimensional, and noticeable without being too bright. For me, this shade seemed like a good balance between classic brunette and a soft cherry tint.
What I Looked for Before Buying
Before I bought it, I checked a few things that mattered to me:
- Whether the shade would show up well on my current hair color
- How long the color would last
- If the formula would leave my hair feeling dry
- Whether it would give me the glossy finish I wanted
I also made sure I understood how the shade might look in different lighting, because chocolate cherry tones can appear more brown indoors and more red in sunlight.
How I Chose the Right Shade
I found it important to compare the color chart carefully. In my experience, chocolate cherry shades can vary a lot from one box to another. I looked for a tone that leaned more toward rich brown with a hint of cherry, since I wanted something wearable for everyday use. If someone wants a bolder red effect, I would suggest choosing a deeper cherry version.
What I Expected From the Formula
I wanted a formula that was easy to apply and not too messy. Since I was doing it at home, I preferred something with clear instructions and a creamy texture. I also paid attention to whether the product promised gray coverage, shine, and conditioning benefits, because those were important to me.
My Hair Type Considerations
I think hair type matters a lot when choosing this color. On my hair, I wanted to know:
- How porous my strands were
- Whether my hair was previously colored
- If my hair would hold the cherry tones evenly
If someone has very dark hair, I would expect the cherry tone to be more subtle. On lighter hair, I think the red tones may appear stronger and more vivid.
How I Evaluated Longevity
For me, staying power was a big factor. I looked for reviews and product details that suggested the color would last through several washes. I also knew that red-based tones often fade faster than brown shades, so I planned to use color-safe shampoo and conditioner to help maintain the shade longer.
What I Liked About Chocolate Cherry Tones
I liked that this color felt versatile. It gave my hair a richer look without being too dramatic. I also felt it added depth and shine, which made my hair look healthier. The cherry undertone gave the brown base a more interesting finish.
Things I Would Watch Out For
From my experience, there are a few things to keep in mind:
- The result may look different depending on your starting hair color
- The cherry tone may fade faster than the brown base
- The final shade may be warmer or cooler than expected
- Box color can sometimes look different from the real result
Because of that, I always recommend doing a strand test first if possible.
My Final Buying Advice
If I were buying Loreal Chocolate Cherry Hair Color again, I would focus on the shade level, my current hair condition, and how much cherry tone I actually want. For me, this color works best when I want a rich brunette look with a soft red twist. I think it is a great choice for anyone who wants dimension, shine, and a flattering warm finish.
Final Thoughts
I think L’Oréal Chocolate Cherry Hair Color is a great choice if you want a rich, dimensional shade that feels both bold and wearable. My takeaway is that it offers a nice balance of warm chocolate tones with a subtle cherry tint, making it flattering for many skin tones. I’d say it’s especially appealing if you want a fresh color update without going too far from a classic brunette look.
Author Profile
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Margaret Shultz is the heart behind Bond With Your Bird, a writer and lifelong bird enthusiast who turned curiosity into connection. Once a visual designer in Portland, her path changed when a green parrot began visiting her studio window. That moment sparked a journey into wildlife ecology, bird rescue, and education.
Now living near Eugene, Oregon, with her rescued conures and a garden full of songbirds, Margaret writes to help others see birds not just as pets, but as companions intelligent, emotional beings that teach patience, empathy, and quiet understanding
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