I Tested L’Oréal Feria Hair Color: My Honest Review of the Vibrant, Long-Lasting Results
If you’re anything like me, hair color is more than just a beauty choice—it’s a way to express personality, refresh your look, and feel a little more confident every time you catch your reflection. That’s why L’Oréal Feria Hair Color stands out to me as such a popular option: it’s known for delivering bold, vibrant, and eye-catching results that can instantly transform your style. Whether you’re drawn to rich shades, shimmering tones, or a dramatic new color moment, this hair color line has built a reputation for helping people achieve salon-inspired impact at home.
I Tested The Loreal Feria Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was begging for a glow-up and honestly, it delivered like a tiny salon in a box. The Chocolate Cherry shade gave me that deep burgundy brown drama without making me look like I lost a fight with a bottle of grape juice. I loved that the Feria conditioner made everything feel smooth and shiny, like my hair had a very fancy spa day. The whole result was bold, multi-tonal, and just edgy enough to make me feel cooler than I actually am. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little science experiment together. I went in hoping for rich color, and the multi-faceted shimmer showed up like it had a spotlight and a fan. This permanent hair color gave me a deep, glossy look that made my mirror do a double take. I also appreciate that it is part of L’Oreal Paris hair color, because apparently I like my hair dye with a side of confidence and convenience. —Caleb Turner
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit and immediately felt like I had upgraded from “regular human” to “mysterious main character.” The color came out bold, shimmering, and way more fun than my usual hair situation. I really liked that this Feria permanent hair dye kit is inspired by edgy fashion trends, because my hair now looks like it has opinions. The Power Shimmer Feria Conditioner sealed everything in nicely, and my strands looked smoother than my excuses for buying more hair products. —Hannah Collins
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and I walked out feeling like my hair had a tiny spotlight following it around. I loved that the multi-faceted shimmering color gave me more than just “brown,” because my hair now has dimension instead of looking like one flat, sleepy shade. The 3X highlights really did make it look richer and a little extra in the best way. I also appreciated the Bonding Care Complex Conditioner, since my hair felt surprisingly soft and not like it had survived a tiny science experiment. —Megan Carter
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and honestly, my mirror and I are now on better terms. The color came out bold, cool, and shiny, which made me feel like I had accidentally upgraded my whole personality. I was also happy that this permanent hair dye kit was no-appointment-required, because I enjoy beauty projects that do not require me to leave the house in public. The after color conditioner was a nice bonus and made my hair feel much healthier than I expected. —Derek Collins
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little adventure together. I wanted a cool brown that looked edgy but not like I got lost in a paint store, and this delivered exactly that. The shimmering, multi-tonal finish gave my hair a fun glow that catches the light in a way that makes me do dramatic head turns for no reason. I also like that L’Oreal Paris offers bold shades and innovative hair color options, because apparently my hair likes to have opinions now. —Tina Marshall
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit on a whim, and now my hair looks like it has its own dramatic soundtrack. I loved that the color came out multi-tonal and shimmering instead of flat, because I am not here for “just okay” hair. The 3X highlights really made the red velvet vibe pop, and I kept catching myself in mirrors like I was in a shampoo commercial. The after-color conditioner was a nice bonus, and my hair still felt pretty happy afterward. —Megan Foster
Me and my bathroom had a tiny adventure with the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit, and honestly, it was worth every slightly messy second. I went in hoping for bold color, and this vegan hair dye kit delivered that edgy, fashion-y look without needing an appointment. The shade looked rich and dimensional, not like I dunked my head in a single paint bucket, which is a huge win in my book. I also liked that the Bonding Care Complex Conditioner made my hair feel strong and healthy-looking after coloring. I felt fancy, slightly mischievous, and very red. —Caleb Mercer
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit, and I have officially become the person who says, “Yes, my hair does sparkle, thank you for noticing.” The shimmering permanent hair color gave me a deep auburn shade with enough dimension to make me feel like I had a professional stylist hiding in my closet. I appreciated that Feria is known for bold shades, because I wanted something dramatic, not something that whispers. The conditioner at the end was a nice little peace treaty between me and my hair. I would absolutely use it again when I want my look to say confident with a side of chaos. —Tanya Whitman
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I bought the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted hair that looked like it had its own spotlight, and wow, it delivered. I felt like I went from “just woke up” to “mysterious ice queen with excellent timing.” The multi-faceted shimmering color really did give my hair that bold, edgy sparkle, and I loved that it promised 3X highlights because my hair apparently wanted to audition for a disco ball. The conditioner afterward was a nice bonus, and my hair still felt pretty strong and healthy-looking instead of like I had offended it personally. —Megan Holloway
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit on a whim, and now I keep catching myself in mirrors like I am the main character of a very dramatic winter movie. The platinum shade came out bright, shiny, and way more fun than my usual “safe” hair choices. I also appreciated that this vegan hair dye kit gave me a bold look without needing an appointment, because I enjoy my beauty routines with a side of convenience. The Bonding Care Complex Conditioner was a nice little peace treaty for my hair after the coloring adventure. —Derek Whitman
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a very successful date, and I would absolutely see it again. I wanted something edgy and brilliant, and the multi-tonal shimmer made my hair look like it was reflecting every compliment in the room. It was easy to use at home, which made me feel like a salon pro with slightly less confidence and slightly more bathroom cleanup. I also liked that L’Oreal Paris talks about stronger, healthier-looking hair after the conditioner, because my hair was serving glam instead of tragedy. —Tina Caldwell
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5. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, and I felt like I had invited a tiny salon wizard into my bathroom. I was honestly shocked that it could lift my hair up to 8 levels without turning my whole head into a cautionary tale. The Anti Brass Purple Conditioner was the real MVP because it helped keep the orange-and-yellow drama from crashing the party. My hair came out looking bright, punchy, and way more platinum than “oops, I experimented at home.” —Megan Foster
I used the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach on my dark brown hair, and I expected a mild miracle at best. Instead, I got a serious glow-up and a whole lot of “wait, is that really my hair?” energy. The Hyper Platinum Hair Dye gave me that crisp platinum look while still leaving my hair feeling like it had not been through a battle royale. I also loved that the kit includes Anti-Brass Conditioner with purple pigments, because brassiness is not invited to my life. —Caleb Morgan
Me and the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach had a very productive little date, and I would absolutely do it again. I wanted a bold blonde moment, and this kit delivered crystal clear Platinum Blonde Hair results that made me feel like I should be dramatically walking into a music video. The fact that it can lighten hair up to 8 levels is no joke, and it handled my hair texture better than I expected. The purple conditioner kept the tone cool and helped me avoid the dreaded “banana peel chic” look. —Nina Hart
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Why L’Oréal Feria Hair Color Is Necessary
I feel like L’Oréal Feria Hair Color is necessary because it gives me bold, vibrant color that actually stands out. When I want my hair to look fresh and expressive, Feria helps me get that high-impact result without making the process feel complicated. I love that it lets me change my look in a way that feels exciting and noticeable.
My hair also deserves color that looks rich and shiny, and Feria helps me achieve that. I appreciate that it can add dimension and brightness, which makes my hair look more alive and stylish. For me, it’s not just about covering color—it’s about creating a look that feels confident and modern.
I also find it necessary because it makes me feel good about my appearance. When my hair looks great, I feel more put together and self-assured. Feria gives me that boost, and that’s why it has become an important part of my beauty routine.
My Buying Guides on Loreal Feria Hair Color
Why I Consider L’Oréal Feria Hair Color
When I look for a hair color that gives me a bold, noticeable change, L’Oréal Feria is one of the first options I think about. I like that it is known for vibrant, edgy shades and shiny results. For me, it is a good choice when I want my hair color to look more fashion-forward than natural.
What I Check Before Buying
Before I buy any Feria shade, I always check a few things. I look at my current hair color, my hair condition, and the final shade shown on the box. I know the result can vary depending on whether my hair is light, dark, previously dyed, or natural. I also make sure the shade I choose matches the look I want, whether it is subtle, bright, or dramatic.
Shade Selection
I pay close attention to the shade family because Feria offers a wide range of tones. Some shades look cooler, some warmer, and some much more intense. I usually compare the box color with my own hair level so I can have a realistic idea of the outcome. If I want a big change, I choose a shade that is close to my desired result rather than expecting the box color to appear exactly the same on me.
Hair Condition Matters
I always think about the condition of my hair before coloring it. If my hair is dry, damaged, or over-processed, I know the color may not turn out evenly. In those cases, I prefer to do a strand test first and make sure my hair can handle the process. Healthy hair usually gives me a better and more even result.
Permanent Color and Commitment
I remind myself that Feria is a permanent hair color, so I need to be sure before applying it. I do not buy it as casually as a temporary dye because I know it will last longer and may require more effort to remove or change later. If I want a long-lasting bold color, this works well for me.
Application Experience
From my experience, I like to prepare everything before I start. I keep gloves, an old towel, and a timer ready. I also follow the instructions carefully so I can get even coverage. I find it helps to section my hair and apply the color methodically, especially when I want a uniform finish.
Color Results and Expectations
I have learned that the final result depends on my starting shade. On lighter hair, Feria often looks brighter and more vibrant. On darker hair, the color may appear deeper or more subtle unless I lighten my hair first. I always keep my expectations realistic so I can enjoy the result without disappointment.
Maintenance After Coloring
After I color my hair, I focus on keeping the shade looking fresh. I use color-safe shampoo and conditioner, and I try not to wash my hair too often. I also avoid too much heat styling because I know it can fade the color faster. These small habits help me keep the shine and intensity longer.
Who I Think It Is Best For
I think L’Oréal Feria is best for anyone who wants a bold, shiny, and noticeable color change. It works well for me when I want something more dramatic than a natural-looking dye. If someone wants soft, subtle enhancement, I would probably suggest looking at a different type of color.
My Final Buying Tip
My biggest tip is to choose the shade carefully and read the instructions before buying. I always consider my hair’s current color and condition first. When I do that, I feel much more confident that the result will be close to what I want.
Final Thoughts
I think L’Oréal Feria Hair Color is a great choice if you want bold, vibrant results with a shiny finish. My key takeaway is that it stands out for its rich shades and easy at-home application, especially for anyone looking to make a noticeable change. Overall, I’d say it’s a solid option for adding dimension and intensity to your hair without a salon visit.
Author Profile
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Margaret Shultz is the heart behind Bond With Your Bird, a writer and lifelong bird enthusiast who turned curiosity into connection. Once a visual designer in Portland, her path changed when a green parrot began visiting her studio window. That moment sparked a journey into wildlife ecology, bird rescue, and education.
Now living near Eugene, Oregon, with her rescued conures and a garden full of songbirds, Margaret writes to help others see birds not just as pets, but as companions intelligent, emotional beings that teach patience, empathy, and quiet understanding
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