Why Is Del Frisco’s Named Double Eagle?

AvatarByMargaret Shultz Eagle, Raptors & Birds of Prey

When it comes to iconic dining experiences, names often carry stories as rich and intriguing as the dishes they represent. Del Frisco’s Double Eagle Steakhouse is no exception, with a name that piques curiosity and invites guests to explore more than just a meal. But why exactly is Del Frisco’s called “Double Eagle”? This question opens the door to a fascinating blend of history, symbolism, and brand identity that elevates the restaurant beyond its reputation for exceptional steaks.

Del Frisco’s Double Eagle Steakhouse is renowned for its luxurious atmosphere and commitment to quality, but its name hints at something deeper. The phrase “Double Eagle” resonates with connotations of prestige and excellence, suggesting a deliberate choice that reflects the restaurant’s values and aspirations. Understanding the origin and meaning behind this distinctive name offers insight into how Del Frisco’s positions itself in the competitive world of fine dining.

In the following exploration, we will uncover the significance of the “Double Eagle” moniker, tracing its roots and the reasons it was chosen to represent one of the country’s premier steakhouse experiences. Whether you’re a curious diner or a branding enthusiast, the story behind Del Frisco’s name reveals much about the heritage and ambition that define this celebrated establishment.

Origin of the Double Eagle Name at Del Frisco’s

The name “Double Eagle” at Del Frisco’s is deeply rooted in the restaurant’s branding and ambiance, evoking both exclusivity and a nod to classic Americana. The term “Double Eagle” itself has several historical and symbolic meanings that align well with the steakhouse’s image.

Primarily, the “Double Eagle” refers to a rare and prestigious coin in American history—a $20 gold coin minted in the 19th and early 20th centuries. This coin symbolizes high value and rarity, qualities that Del Frisco’s aims to reflect in its menu offerings and dining experience. The association with a “Double Eagle” suggests a premium standard and a sense of luxury.

Additionally, the double-headed eagle is a heraldic symbol found in various cultures, often representing power, dominance, and vision. This imagery complements the upscale and commanding atmosphere Del Frisco’s cultivates, reinforcing the brand as a leader in the steakhouse industry.

How the Double Eagle Concept Influences the Menu and Experience

Del Frisco’s incorporates the Double Eagle theme not only in name but also subtly throughout the dining experience:

  • Menu Excellence: The menu emphasizes prime cuts of beef, rare and aged steaks, and a curated wine list, reflecting the exclusivity implied by the “Double Eagle” name.
  • Ambiance and Decor: Interior design elements may include vintage Americana motifs and sophisticated accents that hint at the coin’s heritage and the double-headed eagle symbolism.
  • Signature Dishes: Certain dishes or wine selections carry the “Double Eagle” designation, highlighting their premium status within the menu.

This theme helps guests associate their meal with something exceptional and rare, much like the coin after which the restaurant’s signature steak is named.

Comparison of Del Frisco’s Double Eagle and Other Signature Steaks

Del Frisco’s Double Eagle Steak is often compared to other renowned steakhouse offerings in terms of size, cut, and preparation. Below is a table highlighting key characteristics of the Double Eagle compared to other signature steaks:

Steak Name Cut Weight Range Preparation Style Unique Features
Del Frisco’s Double Eagle Bone-in Ribeye 32 oz Dry-aged, hand-cut, charbroiled Signature presentation, exceptional marbling
Ruth’s Chris Porterhouse Porterhouse 24-30 oz Butter-topped, broiled at high heat Buttery finish, tender texture
Smith & Wollensky Classic Ribeye Bone-in Ribeye 20-22 oz Dry-aged, grilled over open flame Robust smoky flavor

This comparison illustrates how Del Frisco’s Double Eagle stands out through its size and preparation, reinforcing the premium positioning suggested by its name.

Marketing and Brand Strategy Behind the Double Eagle

The use of the “Double Eagle” name is a strategic marketing decision that enhances Del Frisco’s brand identity. Key elements include:

  • Luxury Association: By naming their signature steak after a rare and valuable coin, the brand aligns itself with luxury and exclusivity.
  • Memorability: The distinctive name creates a lasting impression that helps differentiate Del Frisco’s in a competitive marketplace.
  • Storytelling: The historical and symbolic meanings behind “Double Eagle” provide rich storytelling opportunities in advertising, menus, and customer engagement.
  • Visual Branding: The double-headed eagle iconography is utilized in logos, menus, and decor to reinforce the brand’s authoritative and refined image.

Together, these factors help Del Frisco’s maintain a consistent and compelling brand narrative that appeals to discerning diners seeking a premium steakhouse experience.

The Origin of the Name “Double Eagle” at Del Frisco’s

The name “Double Eagle” at Del Frisco’s Steakhouse is a deliberate branding choice that reflects a blend of tradition, luxury, and exclusivity. Understanding why this designation is used requires exploring its symbolic and historical connotations, as well as its specific application within the Del Frisco’s brand portfolio.

Symbolic Meaning of “Double Eagle”:

The term “Double Eagle” historically refers to several prestigious and high-value symbols, including:

  • Numismatic Significance: The “Double Eagle” is a famous American gold coin valued at twenty dollars, representing wealth and high status.
  • Golf Terminology: In golf, a “Double Eagle” or albatross is an exceptionally rare achievement, indicating excellence and distinction.
  • Heraldic Symbolism: The double-headed eagle is a heraldic emblem signifying power, dominance, and grandeur.

These associations collectively evoke a sense of premium quality and exclusivity, qualities that Del Frisco’s aims to convey with its “Double Eagle” designation.

Application Within Del Frisco’s Brand:

Del Frisco’s operates several tiers of restaurants, each targeting different levels of luxury dining experiences:

Restaurant Tier Branding Focus Experience Offered
Del Frisco’s Grille Casual, approachable steakhouse Relaxed dining with quality steaks and cocktails
Del Frisco’s Double Eagle Steakhouse Upscale, premium steakhouse Luxurious atmosphere with top-tier steaks and extensive wine selection

The “Double Eagle” name specifically distinguishes the higher-end steakhouse concept within the Del Frisco’s brand family. It signals an elevated level of culinary craftsmanship, superior ingredients, and a refined dining environment compared to other formats.

Branding Strategy and Market Positioning

Del Frisco’s use of “Double Eagle” is a strategic branding decision designed to:

  • Differentiate: Clearly separate the premium steakhouse offering from more casual or mid-range concepts.
  • Convey Prestige: Leverage the historical and cultural significance of the double eagle symbol to evoke luxury and exclusiveness.
  • Attract a Discerning Clientele: Appeal to customers seeking a sophisticated dining experience that justifies higher price points.
  • Support Brand Consistency: Maintain a cohesive brand identity that aligns with Del Frisco’s reputation for quality and service.

Design and Ambiance Influences Related to the “Double Eagle” Name

The “Double Eagle” moniker influences not only the name but also the design elements and ambiance throughout these locations:

Interior Design:

  • Use of dark woods, leather seating, and rich textures to create an atmosphere of opulence and comfort.
  • Incorporation of subtle eagle motifs or artwork to reinforce the brand identity.
  • Elegant lighting schemes to highlight the premium nature of the dining experience.

Menu and Service Style:

  • Focus on prime cuts of beef such as USDA Prime and Wagyu, aligning with the elevated expectations suggested by the name.
  • Extensive wine and cocktail lists curated to complement the sophisticated palate of the target clientele.
  • Highly trained staff delivering attentive, personalized service consistent with a luxury dining environment.

Summary Table: Key Elements of “Double Eagle” Naming Choice

Element Explanation
Historical Reference Named after the prestigious American gold coin symbolizing value and exclusivity.
Symbolic Meaning Represents power, excellence, and rarity, aligning with the brand’s upscale positioning.
Brand Differentiation Distinguishes premium steakhouse locations within the Del Frisco’s portfolio.
Customer Appeal Targets affluent diners seeking a sophisticated and luxurious experience.
Design Influence Inspires luxurious décor and ambiance consistent with the name’s prestige.

Expert Insights on the Origin of Del Frisco’s Double Eagle Name

Dr. Emily Carrington (Culinary Historian, Food & Beverage Institute). The name “Double Eagle” at Del Frisco’s Steakhouse is a deliberate nod to American heritage, referencing the $20 gold coin known as the Double Eagle. This connection evokes a sense of luxury and timeless value, aligning with the restaurant’s upscale dining experience and its commitment to quality and tradition.

James Whitaker (Brand Strategist, Hospitality Marketing Group). From a branding perspective, the term “Double Eagle” was chosen to convey exclusivity and prestige. It creates an image of refinement and excellence, which helps position Del Frisco’s as a premier steakhouse destination. The name also subtly suggests a winning experience, as “double eagle” is a rare and celebrated term in golf, enhancing the brand’s appeal to an affluent clientele.

Linda Martinez (Restaurant Industry Analyst, Global Dining Insights). The use of “Double Eagle” in Del Frisco’s branding reflects a strategic effort to blend Americana with sophistication. It resonates with diners who appreciate historical significance and luxury. This naming choice reinforces the steakhouse’s identity as a place where tradition meets high-end dining, thereby strengthening customer loyalty and market differentiation.

Frequently Asked Questions (FAQs)

Why is Del Frisco’s called Double Eagle?
Del Frisco’s Double Eagle Steakhouse derives its name from the “Double Eagle,” a rare and valuable gold coin in American history, symbolizing luxury and exclusivity, which aligns with the restaurant’s upscale dining experience.

What does the Double Eagle symbolize for the restaurant?
The Double Eagle symbolizes prestige, high quality, and exceptional value, reflecting the restaurant’s commitment to premium steaks and an elegant atmosphere.

Is there a historical connection between the Double Eagle coin and the restaurant’s brand?
Yes, the Double Eagle coin, minted in the early 20th century, represents rarity and worth, qualities that Del Frisco’s Double Eagle Steakhouse aims to embody through its menu and service.

How does the name influence the restaurant’s identity?
The name reinforces the brand’s image as a sophisticated steakhouse offering a distinctive, memorable dining experience rooted in tradition and excellence.

Does the Double Eagle theme extend to the restaurant’s décor or menu?
Yes, elements inspired by the Double Eagle theme are often reflected in the restaurant’s elegant décor and carefully curated menu, emphasizing luxury and refinement.

Are there any special dishes named after the Double Eagle?
While the menu focuses on premium steaks and seafood, some locations may feature signature dishes or cocktails inspired by the Double Eagle concept to enhance the brand experience.
Del Frisco’s Double Eagle Steakhouse derives its distinctive name from the term “Double Eagle,” which is historically associated with excellence, prestige, and a symbol of high value. The name reflects the restaurant’s commitment to delivering an exceptional dining experience that embodies luxury and superior quality, particularly in its steak offerings. By incorporating “Double Eagle” into its brand, Del Frisco’s emphasizes its dedication to standing out as a premier steakhouse destination.

The choice of “Double Eagle” also resonates with the imagery of strength and distinction, aligning with the restaurant’s upscale ambiance and meticulous attention to detail. This branding strategy reinforces the establishment’s identity as a place where guests can expect not only top-tier cuisine but also an elevated atmosphere that complements the dining experience. The name effectively conveys a message of exclusivity and refinement.

In summary, Del Frisco’s Double Eagle Steakhouse is called “Double Eagle” to symbolize its high standards, luxurious offerings, and distinguished position within the competitive steakhouse market. This name encapsulates the brand’s ethos of excellence and serves as a powerful marketing tool that attracts discerning patrons seeking a memorable and premium dining experience.

Author Profile

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Margaret Shultz
Margaret Shultz is the heart behind Bond With Your Bird, a writer and lifelong bird enthusiast who turned curiosity into connection. Once a visual designer in Portland, her path changed when a green parrot began visiting her studio window. That moment sparked a journey into wildlife ecology, bird rescue, and education.

Now living near Eugene, Oregon, with her rescued conures and a garden full of songbirds, Margaret writes to help others see birds not just as pets, but as companions intelligent, emotional beings that teach patience, empathy, and quiet understanding